Home Energy Solutions: Morris Black | Lehigh Valley Insulation and Weatherization Services

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1970s

January / 01 / 2012

In the next decade, the third generation of the Black family became associated with the company. The 1970s was a period of rapid change; the firm’s kitchen cabinet business became the kitchen department specializing in stock and custom cabinets for both builders and home owners.  Custom design and installation services were added.

Commercial Door and Hardware Department was established in 1975.  This department, featuring hollow metal doors and contract hardware, became the cornerstone of the firm’s commercial sales effort; and soon included wood doors, washroom accessories, toilet partitions and other specialties.

In 1976, Morris Black & Sons predicted the coming do-it-yourself trend by opening a free-standing home center to market building products directly to homeowners.  The new facility featured the company’s first kitchen and bath showroom.